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1. Mobile users are rushed and distracted. Wrong. Mobile isn’t just on the go. It’s on the couch, in the kitchen, and during a 3 hour layover. When we’re on mobile, we’re micro-tasking, we’re local and we’re probably bored.

2. Mobile=Less. Wrong. Mobile is not less. Mobile is not light. Designers make too many assumptions with screen size. Don’t limit functionality based on-screen size alone. “Saying mobile design should have less is like saying paperbacks have smaller pages, so we should remove chapters,” Clark says.

3. Complexity is a dirty word. Wrong. Complexity is awesome, it gives our lives texture. Designers shouldn’t confuse complexity with complication. They need to manage complexity, not kill it. He cites the new Facebook iOS app as a great example of a complex app done well.

4. Extra taps and clicks are evil. Wrong. It’s all about Tap Quality > Tap Quantity. Designers can create one big idea per screen instead of one big idea per app. He cites Twitter app’s well designed keyboard that simply slides in and out of view so that secondary tasks are just one tap away.

5. Gotta have a mobile website. Wrong. Designers should focus on all platforms. We need great mobile experiences but not necessarily a separate website. Designers shouldn’t think of creating different websites for different devices. They should be thinking, what can the device do to enhance the experience?

6. Mobile is about apps. Wrong. Designers should stop focusing on apps, it’s not sustainable. “We can’t design a new experience on every platform from scratch every time,” he warns. Then, citing Bruce Lee, he says, content is like water; it takes many forms and flows into all these different containers.

7. Content and API are for database nerds. Wrong. Designers all have to care about this too and get involved.

Source:- http://thenextweb.com/dd/2011/11/07/josh-clark-debunks-the-7-myths-of-mobile-web-design/

1/11/2012 08:10:50 pm

Love it. I have this discussion all the time with our clients. And don't get me started about wp mobile plugin - does everyone want their site to look like a blog catalogue.

5/8/2012 12:34:32 am

why it really is viewed as an essential addition, it is usually for the function and luxury.


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