In one of my previous Search Engine Land columns, SEO Smackdown: Information Architecture vs. Technical Architecture, I reviewed some of the differences between IA and technical architecture. When our context is search engine optimization, is the primary focus on the user or the commercial web search engine? Or vice versa?
Some SEO professionals are more technology (search engine) focused. Some SEO professionals are more searcher focused…and there are various shades in between the two extremes.
When I train or consult clients on how Web documents more search-engine friendly for users, I often run into another dilemma: user-centered design vs. usage-centered design. At this point in time, I feel that SEO professionals lean heavily on usage-centered design. Read More
Source:- http://searchengineland.com/user-centered-or-usage-centered-design-which-is-better-for-seo-102400
Some SEO professionals are more technology (search engine) focused. Some SEO professionals are more searcher focused…and there are various shades in between the two extremes.
When I train or consult clients on how Web documents more search-engine friendly for users, I often run into another dilemma: user-centered design vs. usage-centered design. At this point in time, I feel that SEO professionals lean heavily on usage-centered design. Read More
Source:- http://searchengineland.com/user-centered-or-usage-centered-design-which-is-better-for-seo-102400
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